NEW YORK, July 26, 2021 /PRNewswire/ — eToro, the world’s leading social investment network, released its Q2 2021 report, produced in partnership with The TIE, a leading provider of alternative data for digital assets. The True Value of Influence looks at two highly relevant and timely topics to arm investors with critical knowledge to help long-term decision-making.

First, the report explores The Bottom Line Influence of YouTube Influencers and looks at data from an analysis of the top 100 crypto YouTubers to show their overall contribution to market sentiment. Next Moving the Crypto Markets with Tweets follows the tweets of Elon Musk and Michael Saylor throughout the second quarter of 2021. It demonstrates the impact both had on the sentiment and price of two prominent crypto assets, bitcoin and dogecoin.

“Investors today are facing information overload. Crypto is a new asset class, so besides understanding what function and role the new assets play, they must also make sense of the overwhelming volume of information available and understand which sources matter most and why,” said Guy Hirsch, US Managing Director at eToro. “This was especially apparent over the last quarter, when the crypto markets experienced a high level of volatility and we saw the power of retail investors in the market. So we worked with our partners at The TIE to create a helpful tool for crypto asset investors that looks below the surface of two critical themes.”

The report is separated into the following three sections:

  1. Sentiment Meets Price Volatility in Q2: This intro section shows investors how a global research organization analyzes sentiment to understand what role it plays in crypto asset pricing.
  2. The Bottom Line Influence of YouTube Influencers: A deep analysis of the Top 100 Youtube influencers helps investors understand how influential individuals impact the market and their role as leading and lagging indicators.
  3. Moving the Crypto Markets with Tweets: The final section tells the story of the first half of 2021 through the tweets of 2 highly influential individuals and looks at how they impacted market price and sentiment.

“Q2 2021 was defined by extreme highs and lows, regular market swings of +/-10%, and overall volatility,” said Joshua Frank, CEO of The TIE. “Behind the scenes volumes of data look at the role key influencers played in driving volatility, and why it’s important to consider multiple sources of information before making an investment.”

The True Value of Influence is available for download here: 

About eToro:
eToro is a multi-asset investment platform that empowers people to grow their knowledge and wealth as part of a global community of successful investors. eToro was founded in 2007 with the vision of opening up the global markets so that everyone can trade and invest in a simple and transparent way. Today, eToro is a global community of more than 20 million registered users worldwide who share their investment strategies. Due to the simplicity of the platform, users can easily buy, hold and sell assets, monitor their portfolio in real-time, and transact whenever they want.

eToro USA LLC; Investments are subject to market risk, including the possible loss of principal

eToro is regulated in Europe by the Cyprus Securities and Exchange Commission, by the Financial Conduct Authority in the UK, and by the Australian Securities and Investments Commission in Australia.

eToro AUS Capital Pty Ltd, AFSL 491139.  eToro AUS Capital Pty Ltd offers CFDs over crypto assets. Trading CFDs does not result in ownership of the underlying assets. CFDs are leveraged and risky financial products and may not be suitable for all investors. You may lose substantially more than your initial investment.  This information is general advice only.  It has been prepared without taking into account your objectives, financial situations, or needs, and you should, before acting on the advice, consider the appropriateness of the advice, having regard to your objectives, financial situation, and needs.  You should consider our PDS before making any decision about whether to trade CFDs, found at 

This communication is for information and education purposes only and should not be taken as investment advice, a personal recommendation, or an offer of, or solicitation to buy or sell, any financial instruments. This material has been prepared without taking into account any particular recipient’s investment objectives or financial situation and has not been prepared in accordance with the legal and regulatory requirements to promote independent research. Any references to past or future performance of a financial instrument, index or a packaged investment product are not, and should not be taken as, a reliable indicator of future results. eToro makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication.

About The TIE
The TIE is the premier provider of information services for digital assets. The TIE offers trusted and transparent data solutions that power the leading cryptocurrency institutional investors, publications, research firms, law firms, regulators, and other market participants. The TIE’s Crypto SigDevTM Terminal is the fastest and most comprehensive feed of real-time market moving news and information in crypto.

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